The world fruit and vegetables market is expected to exceed $735 billion by 2015, representing 25% growth over five years. By 2015, the market is predicted to reach over 690 million tons in volume, up 5% compared with 2010. Exports of fruit and vegetables generate around $45 billion, reports the Food and Agriculture Organization of the UN (FAO).
For the time being, the global fruit and vegetables market is concentrated, with around 50 top companies accounting for a significant portion of revenue. Vegetables represent almost 65% of the overall market. Nevertheless, new producers and farming trends, innovation, new production and consumption areas, food security, food waste policies and the concentration of shipping lines are leading to an utmost complex outlook.
In a similar manner, incomes in developing economies never rose faster or at a greater scale in history, and about a billion people are becoming part of consuming classes in roughly ten years' time.
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