Bancroft, Wis. – Tasteful Selections™, a specialty potato brand from RPE Inc., will launch the third quarter of its yearlong Fresh campaign, July 3. The campaign provides insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation.
“Tasteful Selections best-quality bite-size potatoes transform everyday meals into family favorites by adding nutrition, versatility and variety,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of category leader Tasteful Selections.
Tasteful Selections will continue its partnership with Nutritionist and Registered Dietitian Cynthia Sass, providing four videos with useful tips to help you stay fresh on the go. Twelve new recipes will also be available from recipe developer Emily Buys of the Clever Housewife blog. These delicious and family-friendly recipes will be available in a downloadable, sharable e-cookbook athttp://www.tastefulselections.com/freshonthego.
Over the course of the yearlong campaign, more than 50 recipes, videos and blogs will be introduced to help experienced and novice healthy food enthusiasts keep their menus fresh.
A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Cynthia Sass, informative infographics and videos and much more!
Buyers, merchandisers and produce managers will receive more information by contacting their RPE sales representative for details.
About Tasteful Selections
Tasteful Selections, LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance, Inc. They are a vertically integrated grower, shipper, marketer of premium specialty potatoes with unique attributes for size and flavor.
About RPE
RPE, a second-generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.
Source: RPE
