INDIANAPOLIS, Indiana — Tanimura & Antle and The Produce Mom® recently launched a #FamilyFarming Campaign to raise awareness of Tanimura & Antle’s company blog, titled Family Farming. The campaign includes a Pinterest contest which encourages consumers to follow Tanimura & Antle on Pinterest. The contest also encourages social sharing of specific blog content, notably: Brian Antle’s recent Forbes Award for Plant Tape, sustainable hydroponic farming, and factual answers to common consumer inquiries surrounding farming practices, produce shelf life, and at-home vegetable preparation.
“At Tanimura & Antle, we pride ourselves in being innovative conventional farmers and true stewards of the land,” states Caitlin Antle-Wilson, Sales & Marketing Director at Tanimura & Antle. “Our blog, Family Farming, as well as our partnership with The Produce Mom, are great ways for Tanimura & Antle to share our story.”
“The celebration of Tanimura & Antle as an American Family Farm is ideal for Labor Day conversation on Social Media,” elaborates Lori Taylor, Founder of The Produce Mom. “Tanimura & Antle consistently pays tribute to their farm workers, through programs such as the T&A 20 Year Club, housing developments, and more. I’m excited to tell the #FamilyFarming story!”
The #FamilyFarming Pinterest contest will run through September 2, 2015. Blog posts, social media promotion, and fresh produce giveaways will also be part of the #FamilyFarming campaign.
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 35,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit taproduce.com and familyfarming.taproduce.com
About The Produce Mom®
The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer. The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis. The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. For more information please visit theproducemom.com and findyourfavorite.com.
Source: The Produce Mom®
