Houston, TX — Tajin Seasonings, the top rated seasoning for fruits and vegetables in Mexico and North America announced at their annual national sales and marketing meeting on February 28th that they are targeting over 1,300 demos across North America in 2017. The demos are available in local, national and regional chains as well as club stores. Tajin will partner with multiple commodities for these demos including carrots, corn, potato, pineapple, pears, apples, stone fruit, jicama, cucumbers, mangoes, watermelon, avocados, kiwifruit and more. They will also partner with frozen and grocery items.
According to Tajin’s Marketing Equity Manager, Juan Carlos Limon, “Our demos provide a great interactive experience for consumers. We have well trained teams, and it is great to see consumers enjoy the flavor of a fruit or vegetable seasoned with Tajin.”
Over the past several years, Tajin demos were focused during the months of April-August, but this year demos are planned every month.
“The Tajin brand has continued to gain national recognition, and is surging in popularity with non-Hispanics. We are now distributed in over 16,000 stores in North America and we want consumers to sample Tajin with fruits and vegetables they may not have thought of. We are reaching past our traditional summer months to help create more experiences,” said Limon.
Tajin seasoning has had a number of strategic and promotional partnerships over the years. In 2016, for example, Tajín joined Nature’s Partner watermelons for an exciting promotion during summer. As part of the promo, the two companies set colorful co-branded bins in grocery stores and had specially-designed labels with a free Tajin seasoning packet and a $0.25 coupon on each watermelon.
Also, Tajin has formed strategic alliances with companies such as Stemilt, Borton Fruit, Del Monte Fresh, Chelan Fresh, Chilean Fruit Association, National Mango Board, National Watermelon Promotion Board, Pear Bureau Northwest, Farmington Fresh, Ready Pac, Dole, Stone Ridge Orchards, Washington State Fruit Commission, Giumarra, U.S. Apple Association, World Food Products and Taylor Farms, among others, to co-pack produce pairings with Tajín or to partner on demos and special events.
The overall 2017 marketing campaign includes television campaigns in select markets, an extensive coupon program, social media, stadium sponsorship, influencers/bloggers and more.
Tajin is a unique blend of mild chili peppers, sea salt and dehydrated lime. Third party research shows that 8 out of every 10 people who try Tajín with fruits and veggies love the taste and often expand its use to other food pairings and combinations.
"Tajín is a natural partner for the produce sector because it’s the perfect complement to fruits and veggies, yielding a combination enjoyed by young and old alike among all ethnic groups, not just Hispanics," said Aldo Fernandez, CEO of Tajín International Corp. “We are excited for all the consumers who will sample Tajin with fruits and vegetables in North America this year.”
For more information on this year’s Tajin demos, contact Eric Patrick at eric.patrick@tajin.com or 509-575-8770. www.tajin.com
TAJÍN is a privately held company established in Mexico since 1985. Its subsidiary office, TAJÍN International Corp. was incorporated in the United States in 1993. TAJÍN is produced in Zapopán, Mexico. It is AC Nielsen’s #2 ranked item in unit sales among the 6,447 items in the dry seasonal blend category.
Source: Tajin Seasonings
