Berlin – In an increasingly competitive global grocery market, retailers will be looking to the fruit and vegetable business more and more for ideas on how to boost their sales, improve consumer experience in their stores and distinguish their overall offer.
In many areas, this will translate into a higher demand for better-tasting products that can command a better price, but in other markets the affordability of quality fresh produce may well be a more influential deciding factor.
What’s more, growing consumer demand for quality fresh produce is raising expectations across the entire supply chain and compelling retailers to demonstrate greater commitment in areas like traceability and environmental stewardship.
These are just some of the key findings published in the latest annual trend report rom the leading exhibition for the global fruit trade FRUIT LOGISTICA, which takes place from February 6-8, 2019 in Berlin.
Surprises in Store is based on one of the most in-depth fresh produce consumer surveys ever conducted, research that involved almost 7,000 consumers in 14 different markets across Europe and North America.
The full Trend Report 2019 is available here.
