Yakima, WA – Mike Preacher, Director of Marketing for Domex Superfresh Growers®, explains in the accompanying video that U.S. retailers are doing a good job promoting apples this spring. In the four weeks leading up to April 16, promotion of apples resulted in a 7% increase in pounds and 1.5% increase in dollars. Organic apple sales also continued to be strong, with a 17% volume increase and 5% dollar increase. Data source is IRI/FreshLook.
“We hope to see all retailers heavily promote apples through summer,” says Preacher. “Be sure to contact your Domex Superfresh Growers account representative to discuss promotional opportunities and available Superfresh Growers Category Management® information.”
Source: Domex Superfresh Growers®
