VANCOUVER, British Columbia- Sunrise Soya Foods, the nation’s top manufacturer of tofu, is helping to lead the way of alternative diets for Canadians. After opening their third and largest facility in Delta B.C., Sunrise has increased production of its most beloved products to meet the growing appetite for plant-based proteins. The company is renowned for providing a variety of high-quality soy products, such as organic, dessert, and smoked tofu.
The company recognized their need to expand, early on, as business grew rapidly over the years. The new facility has helped increase production of core and popular products, such as water packed, desserts and block tofu; over 50% of the company’s revenue comes from block tofu. Being the only tofu manufacturer that distributes nationwide, Sunrise Soya Foods is proud to be fulfilling the consumer demand.
A recent poll shows that young Canadians between 18 and 35 years old appear to embrace a move to a meatless future more than any other group; 38% considering going vegetarian, with 17% saying they are likely to try veganism. As more consumers are becoming interested in reducing their consumption of animal products, tofu has become paramount in the growth of plant-based eating. Tofu is a good source of protein, and more people are choosing it as their ideal alternative for meat, dairy and eggs. Sunrise Soya Foods is dedicated to making tofu that’s high-quality, great-tasting and accessible. The company is the leading brand of tofu in Canada, and proudly provides the top product in the market with their Sunrise Extra Firm Tofu.
“All of our tofu products are made from non-GMO soybeans and can be found across Canada,” states Peter Joe, Chief Executive Officer at Sunrise. “We believe all Canadians, regardless of income, should have access to a nutritious diet. Tofu is affordable and easy to prepare, as well as a versatile ingredient.”
Sunrise Soya Foods believes in the importance of raising awareness about the benefits of tofu for those seeking healthier food choices or adopting a plant-based diet. As the category leader, Sunrise is committed to take initiatives that promote the overall education of tofu and encourage consumers to use the ingredient in their everyday meals.
“We will continue to invest in building our brand and the tofu category by educating consumers on how to enjoy tofu with exciting new recipes,” says Kala Patel, Vice President of Marketing at Sunrise. “As more consumers are becoming aware of the health benefits associated with plant-based proteins and learning how to incorporate them into their diet, we see a positive future for soy foods and tofu.”
At Sunrise, everything starts with non-GMO soybeans. Locally produced with operations in Ontario and British Columbia, Sunrise Soya Foods brands include Sunrise, Soyganic and Mandarin. Products can be found across Canada at major grocery chains, natural health food stores, Asian independent supermarkets, produce wholesalers and in regions of the United States.
About Sunrise Soya Foods
Sunrise Soya Foods is the leading tofu manufacturer in Canada. Since 1956, the family-owned company has been a pioneer of healthy and delicious soy products. With operations in Ontario and British Columbia, Sunrise Soya Foods services hundreds of stores from coast to coast. CEO Peter Joe, continues the work of his parents, Leslie and Susan Joe, with the commitment to provide a variety of high quality and nutritious products, making it easy for consumers to Just Add Tofu™ to any meal. For more information, please visit www.sunrise-soya.com. Follow Sunrise Soya Foods on Facebook and Instagram.
