VANCOUVER, B.C. – As the CPMA kicks off their 93rd Annual Conference in Vancouver, BCfresh announces the appointment of Steve Young in the role of VP, Sales, commencing April 23rd, 2018. Young joins the company with almost 15 years of produce experience, with the last 7 years spent in senior sales management positions.
Murray Driediger, President and CEO for the company noted “bringing a talent of Steve’s calibre to our team is the logical next step in our company’s progression. His experience, leadership qualities and industry relationships make him the ideal candidate.” Driediger continues, “Our company recently celebrated its 25th anniversary and we are poised for strong growth as we move into our new 55,000 square foot distribution facility later this month. Steve’s experience with some of the industry’s top companies will serve him well in leading our sales efforts to the next level.”
Young expressed his excitement to drive BCfresh’s growth initiatives while working directly with the family farms that grow the produce. “BCfresh has been growing at a remarkable pace,” Young said in a statement. “I’m looking forward to supporting that momentum and discovering new opportunities for our growers and their products in the market.”
This announcement marks a change in responsibilities for Brian Faulkner as he hands off his sales responsibilities to Young and transitions to VP, Business Development and Marketing. Faulkner adds “BCfresh has been growing rapidly and adding Steve to our team positions us well to strive for consistent future growth across all product lines.”
BCfresh is a British Columbia based grower-packer-shipper of potatoes, root and field vegetables, and is a leader in food safety and innovation. The company is 100% owned and operated by 30 local family farms and markets produce from over 65 farms in total across Western Canada and the Pacific NorthWest.
Source: BCfresh
