WENATCHEE, Wash. – Consumers looking to warm up this winter need to look no further than their favorite new apple variety, Piñata®, and Stemilt’s recently launched “Slice of Paradise” sweepstakes. Piñata® is Stemilt’s signature apple variety that boasts a classic apple flavor with a tropical twist. To celebrate the apple’s limited season, Stemilt is providing consumers with a chance to win a getaway for two to Maui, Hawaii by entering its online sweepstakes now through February 5, 2016.
“Our tropical apple, Piñata, is warming up produce departments right now and we’re excited to offer one lucky Piñata fan with the chance to warm themselves up through this first-of-its-kind sweepstakes at Stemilt,” said Brianna Shales, communications manager at Stemilt.
The grand prize of the “Slice of Paradise” sweepstakes includes airfare for two to Maui, Hawaii, three nights and four days of hotel accommodations, and $500 in spending money for dining and activities. The winner is slated to be selected at random and announced around February 12, 2016.
Stemilt is the exclusive marketer of Piñata apples in North America. The apple was bred in Germany in the 1970s and is a cross between Golden Delicious and two heirloom varieties, Cox’s Orange Pippin and Duchess of Oldenburg. Stemilt introduced Piñata as its signature variety in 2009, and quickly saw it became a sought after apple among consumers.
“Piñata’s parentage gives the fruit a great crisp texture, balanced sugars and acids, and hints of pineapple for that tropical finish. It’s a unique apple with a loyal consumer following that grows each year,” said Shales.
Stemilt packs Piñata apples in a high-graphic, tropical-themed box with the fruit’s flavor profile, “classic apple flavors with a tropical twist,” messaged prominently. The apple is available from November to May each year, with nationwide availability starting in January.
The “Slice of Paradise” sweepstakes joins other promotion activities Stemilt has done recently to get the apple in front of consumers. Stemilt featured the variety at a “Meet the Growers” dinner for bloggers in Seattle in September, at Food Fete in New York in October, at BlogHer Food in Chicago in November, and has partnered with Seattle chef Ericka Burke to feature the fruit in dishes at her three Northwest restaurants all winter.
“Reaching influencers in the food world and offering grocery shoppers a range of recipes helps inspire consumers to use Piñata apples in new ways. The “Slice of Paradise” sweepstakes helps us raise awareness about the fruit’s availability in supermarkets and is a fun way to give back to the apple’s many fans,” said Shales.
To enter the “Slice of Paradise” sweepstakes, click here.
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About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the largest suppliers of organic tree fruits in the nation. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Pinterest, Instagram, and You Tube.
Source: Stemilt Growers
