WENATCHEE, Wash. – More than 1.9 million fair-goers experienced a summer treat thanks to Stemilt Growers and Produce Exchange’s Artisan Organics™ branded “fruit” stand, which was located at the Minnesota State Fair in late August and through Labor Day.
The annual fair is a big deal in the Midwest, so much that Stemilt saw it as a unique opportunity to showcase its tree-ripened organic summer fruits, including peaches and nectarines through a unique partnership with frequent fair vendor, Produce Exchange.
Roger Pepperl, Stemilt’s marketing director felt that joining the festivities would be a unique and fun way to share Stemilt’s world famous fruit.
“Peaches and nectarines scream summer and so does the Minnesota State Fair. What a great way to celebrate the last bits of the season than by adding in Stemilt Artisan Organics™ fruits with one of the largest state fairs in the country,” states Pepperl. “And a fruit stand is such an unparalleled way to show off our products – it’s definitely not our norm.”
Stemilt’s Artisan Organics™ peaches and nectarines are grown as 100% certified organic. Stemilt’s organic crop comes from southeastern Washington State, where the arid climate is ideal for growing high quality, large-sized flavorful organic peaches and nectarines. Stemilt started farming organically back 1989, and took its entire peach and nectarine crop organic in 2009.
“Our Artisan Organics™ peaches and nectarines were crowd pleasers at the Minnesota State Fair. The flavorful, large in size fruits have beautiful coloring this season making them a real summer treat for fair-goers,” states Pepperl.
The Minnesota State Fair ran from August 24 through September 4. The12 days were filled with food, fun and a whole lot of entertainment. Big names included Stevie Nicks, Toby Keith and comedian Jim Gaffigan. In 2016, the attendee record broke 2014’s attendance with 1,943,719 fair-goers.
“The Minnesota State Fair is a huge event and we enjoyed sharing our products with everyone in that area,” states Pepperl. “It was fun to see our fruit distributed in a new and unique way for this annual event that creates so much regional excitement.”
###
About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is a leading shipper of sweet cherries and organic tree fruits. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, and You Tube.
Source: Stemilt Growers
