“The fresh produce industry operates on extremely tight margins, at every stage from grower to wholesaler to retailer. Our industry is the ultimate supply-and-demand economy, and our real goal must be to increase demand for fresh fruits and vegetables. That’s the key to raising prices paid to farmers, allowing reinvestment for growth. Transparency in any supply chain is a good thing, and we always welcome USDA’s analysis of our markets. It’s important for each sector in our supply chain not to lose sight of our goal to grow fresh produce consumption, while fighting with one another over whose share of a dwindling pie is bigger.”
Related Articles

PMA and United Fresh to Create New Global Trade Association
Produce Marketing Association & United Fresh Produce Association Produce March 31, 2021
The Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an Agreement in Principle to create a new global trade association. …

CEA Alliance Releases Sustainability Framework for Indoor Growers
The Controlled Environment Agriculture Alliance (CEA Alliance) Produce June 25, 2024
At the Indoor AgTech Innovation Summit, the CEA Alliance released the industry’s first sustainability framework developed by indoor growers, for indoor growers. The framework will drive credibility, transparency and continuous improvement through standardized approaches for sustainability measurement, guiding indoor growers through both key impacts to measure and metrics for measuring them. …

2020 Frieda Rapoport Caplan Family Business Scholarship Recipients
United Fresh Produce Association Produce September 16, 2020
The United Fresh Produce Association is pleased to announce the recipients of the 2020 Frieda Rapoport Caplan Family Business Scholarship. …