“The fresh produce industry operates on extremely tight margins, at every stage from grower to wholesaler to retailer. Our industry is the ultimate supply-and-demand economy, and our real goal must be to increase demand for fresh fruits and vegetables. That’s the key to raising prices paid to farmers, allowing reinvestment for growth. Transparency in any supply chain is a good thing, and we always welcome USDA’s analysis of our markets. It’s important for each sector in our supply chain not to lose sight of our goal to grow fresh produce consumption, while fighting with one another over whose share of a dwindling pie is bigger.”
Produce
United Fresh Promotes McEntire to Senior Vice President Food Safety & Technology
Dr. McEntire joined the association four years ago, bringing her extensive background in food safety, regulatory issues, and association management to the United Fresh Team. …
Produce
United Fresh Releases Winter 2021 Fresh Insights for Foodservice
The Winter 2021 issue of United Fresh’s Fresh Insights for Foodservice is now available. Sponsored by Produce Alliance, this quarterly report highlights on-trend foodservice applications for fresh produce in restaurants, at retail, in meal kits and more. …
Produce
United Fresh Kick Starts 2021 with Unique New Programming
United Fresh Produce Association will kick start the new year with unique programming beginning Tuesday, January 5, 2021. The United re-Fresh Experience, a series of ten events taking place throughout the month of January will guide the industry through business strategies and objectives to meet the needs of our new reality. …
