Yakima, WA – Domex Superfresh Growers®, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is celebrating cherry season with the launch of their “Sweeten up Your Summer™” photo sweepstakes. For the past three cherry seasons, Domex Superfresh Growers drove more than 50 million consumer impressions to their #EatCherries summer social campaign on their Instagram, Facebook, Twitter and consumer blog.
“It is no secret how much consumers love cherries. They are always a great accompaniment to any and all of their summertime activities. We have found that consumers also enjoy posting photos on social media of their family and friends sharing laughs, great times and enjoying the sweet taste of cherries. Consumer focused marketing promotions like our ‘Sweeten up Your Summer Sweepstakes’ help us to create an active online dialogue with our consumers, generating excitement for the cherry category and helping prepare our retail partners for the changing demands of the modern marketplace,” said Mike Preacher, Director of Marketing and Customer Relations at Domex Superfresh Growers.
For 2017, Domex Superfresh Growers has refreshed their digital social content kit with updated graphics and art for social promotion, pre-written tweets, product photography and delicious cherry recipes, including:
Cherry Smoothie Bowl (video)
Roasted Cherry Bourbon Cake
Bourbon Cherry S’mores Milkshake
Source: Domex Superfresh Growers®
