Spice Up Produce Sales For Cinco de Mayo

Los Alamitos, CA – Consumers are demanding a wider selection of fresh chile pepper varieties as part of their grocery shopping experience, and there’s no better time to stock up produce departments than Cinco de Mayo. Retailers and wholesalers can look to Frieda’s Specialty Produce as their comprehensive source for all their fresh chile pepper needs.

“Frieda’s has expanded our fresh pepper program to new growing partners in multiple growing regions to offer year-round supply on many fresh pepper varieties, and we offer them in multiple pack sizes for our customers,” said Allen DeMo, director of procurement and sourcing at Frieda’s. “Many buyers have told us they didn’t realize just how competitive Frieda’s could be and that our quality really measures up.”

Frieda’s is a one-stop pepper shop for:

  • Staples like jalapeno, poblano, and serrano
  • Hot specialties like red fresno, de arbol, and shishito peppers
  • Lesser-known foodie finds like manzano, Hungarian wax, and caribe
  • Fiery hot peppers from Holland including ghost and Carolina reaper
  • Classic and mild mini sweet and organic bell peppers

“Fresh peppers are key ingredients to essential Cinco de Mayo dishes from salsas and guacamole to main dishes, and even infusing into beverages,” said Karen Caplan, president and CEO of Frieda’s. “This food-centered holiday kicks off the summer party season and sets the tone for summer selling. We want to help our customers keep their sales sizzling as we roll into summer grilling season,” added Caplan.

Call your Frieda’s account manager today to ask about its extensive fresh chile pepper selections and other Cinco de Mayo favorites like jicama, tomatillos, key limes, seedless lemons, Soyrizo®, and dried peppers like ancho mulato and pasilla negro.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Source: Frieda’s Inc.