LOS ALAMITOS, CA –The produce experts at Schnucks know a thing or two about the candy sweet specialty melons that fill up their produce aisles come summertime.
Hoping to impart their knowledge to consumers, Schnucks partnered with Frieda’s Produce University and dedicated June 30th to teach the basics of gourmet Kiss® melons.
“When it comes to melons, expertise is within our reach, because of the training from Frieda’s”,” says Mike O Brien, Vice President of Produce for Schnuck Markets, Inc.
The free open-house style sampling event was held in the produce department at all Schnucks, Logli and Hilander locations and produce staff conducted free tastings of three featured melons:Honey Kiss®, Golden Kiss® andSugar Kiss®, grown exclusively by the specialty melon farm, Sandstone Marketing of Yuma, Arizona.
“Our customers were delighted when tasting all of the varieties of these tasty melons. You could tell by the smiles on their faces,” said O’ Brien.
Frank McIntyre, assistant produce manager for Schnucks was also featured on the “Living Well” morning show on the CBS affiliate in Peoria, Illinois. He talked about Produce University and gave a few tips on how to pick a summer Kiss® melon.
“Everyone did a fantastic job and really showed up as food experts,” said O’Brien about the Schnucks team.
Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments.
Schnucks has partnered with Frieda’s for the past four years to offer Frieda’s Produce University®. Education and training has included themes about summer melons and a “Fresh Twist on Holiday Cooking.” “Produce University® highlights our produce managers’ knowledge while providing shoppers with fresh education in the produce department,” said Mike O’Brien, Vice President of Produce for Schnuck Markets, Inc.
About Produce University®
Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments.
About Schnuck Markets, Inc.
Founded in St. Louis in 1939, Schnuck Markets Inc. operates 100 stores (including five Logli and seven Hilander stores) and 95 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin and Iowa. Follow Schnucks on Facebook at www.facebook.com/Schnucks.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.
