An Alberta produce distributor has launched a line of misshapen fruits and vegetables called 'the misfits' and the produce is flying off the shelves.
Mike Meinhardt with RedHat Co-operative spoke on the Calgary Eyeopener about the idea, which came from a store in France.
"A grocery store called Intermarché did a program called the Inglorious Fruits and Vegetables and they did it across the country," said Meinhardt. "It was eggplant, clementines, you know all kinds of produce that just looked funny."
Meinhardt said that typically five to 10 per cent of greenhouse-grown vegetables will look funny and the grower is the one who has to figure out what to do with it.
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