IRWINDALE, Calif. – In an effort to directly engage consumers with their brand, Ready Pac announced today a new, streamlined digital and social media focus. To kick off its efforts, the company officially launched its Lunch is On Us! Win Ready Pac Bistro® Bowl Salads for a Year contest on its Facebook page. During the four week contest, from April 26 – May 24, visitors to the Ready Pac Facebook page also have a chance to enter aBowl-a-Day Giveaway drawing by simply liking the page and filling out a short entry form.
The company also recently refocused its website to better engage with consumers and share information on the importance of healthy eating, and how innovative and convenient products can save time and provide health benefits. The website features product information, recipes and an innovative search box that allows website visitors to enter what they are hungry for to receive meal suggestions.
“All of our digital platforms were designed with the consumer in mind,” said Tristan Simpson, Director of Marketing at Ready Pac. “Our website and social media channels give us the opportunity to engage directly with consumers and share information—consumers can give us tips we can use to meet their needs, and we can give the consumer helpful, healthful meal options.”
Both the Lunch is On Us! Win Ready Pac Bistro® Bowl Salads for a Year andBowl-a-Day Giveaway contests encourage consumers to enter their name and email address for a chance to win. With fewer than 300 calories each, Ready Pac Bistro® Bowls offer a variety of fresh salads throughout the year. Currently available in the Bistro Bowl line are Chicken Caesar, Chef, Cranberry Walnut, Italiano, Santa Fe Style Caesar, Smokehouse BBQ, Spinach Dijon and Turkey & Bacon Cobb. Coming soon, the company will be launching three new varieties: Asian Style, Caesar Lite and Mediterranean. All Bistro Bowls are ready to eat and include both a single serving of dressing and a fork, making it easy for consumers to take the salads on-the-go.
The contest will be promoted on the company’s website, Facebook and Twitter (@ReadyPacTweets). A winner will be chosen at random and will be given a coupon book good for 104 Ready Pac Bistro® Bowls (two per week). The winner will be notified by email.
Another added feature focused on consumers is the “I’m Hungry For” option on Ready Pac’s website, which allows visitors to type in what they are hungry for and get suggestions. A query for “pasta” brings up recipes including “Fast Fettuccine Florentine,” a dish that utilizes Ready Pac® Microwave Spinach. When desiring “pizza,” one of the quickest options is Ready Snax® Pepperoni, Cheese & Flat Bread Snack Pac.
California-based Ready Pac is a premier producer of convenience fresh foods including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.
Source: Ready Pac
