Fremont, Calif. – Oct. 19, 2010 – Purfresh, a provider of clean technologies that purify, protect, and preserve our food and water, today announced that Purfresh’s Intellipur® software analytics was awarded the prestigious Macfrut Oscar for the logistics and services category. Presented at the award ceremony held Oct. 12, 2010, at the annual Macfrut convention in Cesena, Italy, Purfresh certified partner, Pompeo Catelli, accepted the Oscar. The Macfrut Oscar program recognizes companies in the fresh produce industry who are leading the way in innovation, reducing costs, and achieving high customer satisfaction.
“We are a proud recipient of the prestigious Macfrut Oscar for our Intellipur software analytics,” said Mr. David Cope, president and CEO of Purfresh. “Winning this award is a tremendous recognition for the excellent work of our designers and developers in creating a web-based program that raises the bar for information transparency and achieving what was previously an unattainable level of insight into, and control over, the condition of fresh produce being stored in refrigerated rooms and marine containers shipped around the world.”
Unique in the industry, Intellipur from Purfresh is an advanced freshness and safety management solution that offers the produce industry visibility into and automated control over disinfection, cold storage, and ocean transport environments. Offered as a web-based software service, Intellipur provides subscribing customers with unparalleled transparency and real-time access to their cold chain systems from anywhere in the world via the Internet. With Intellipur’s robust multi-tier, web-based architecture, subscribers benefit from accelerated issue identification and resolution with 24/7 secure system monitoring and remote diagnostics from the centralized Intellipur Command Center. Intellipur is engineered to integrate with Purfresh’s cold chain solutions—Purfresh Cold Storage, Purfresh Wash, and Purfresh Transport—to enhance the freshness and safety of produce as it travels through the food supply chain.
A panel of experts along with Macfrut 2010 visitors and exhibitors scored the entries of each of the four categories: equipment and technologies for selection and packaging; packaging and packaging materials; seeds and fresh fruit and vegetables; and, logistics and services.
Source: Purfresh Inc.
