TALLAHASSEE, Fla. – Florida Commissioner of Agriculture Adam H. Putnam announced today that Publix, the largest supermarket chain in Florida, partnered with the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” campaign for a record 1 million store ads. Publix joined the “Fresh From Florida” retail campaign in 2006, and has consistently shown a strong commitment to buy, sell and advertise fresh Florida fruits and vegetables.
“Publix, based in Lakeland, Florida, is not only one of our state’s leading companies, but it is also our top partner for Florida agricultural products,” said Commissioner of Agriculture Adam H. Putnam. “One million ads for Florida-grown products prove Publix is committed to our state’s farmers and agriculture industry.”
More than 1,000 Publix stores in six southeastern states feature a wide variety of Florida-grown fruits and vegetables. Since joining the “Fresh From Florida” retail program, Publix has supported products through circular advertising, in-store displays, and this year has featured special promotions for Florida citrus and social media marketing for Florida sweet corn.
Currently, the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” program partners with more than 12,000 stores from 65 retail partners in 27 countries around the globe. Florida agriculture has an overall economic impact of more than $120 billion and supports 2 million jobs.
For more information about the Florida Department of Agriculture and Consumer Services, visit FreshFromFlorida.com.
Source: Florida Department of Agriculture and Consumer Services
