ROSEVILLE, Calif. — Pink Ribbon Produce, a unique retail program committed to the fight against breast cancer, will return this October to more than 500 Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, managed by AugustineIdeas, partners the three grocery retailers with produce suppliers to raise money for local Susan G. Komen for the Cure® Affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce icon on posters and point-of-sale signs at the product.
“Pink Ribbon Produce brings together grocery retailers, produce partners and consumers to support a cause that directly impacts thousands within our communities,” said Debbie Augustine, Chief Executive Officer of AugustineIdeas. “Breast cancer has touched many of our friends and families. This program helps fund research for a cure, educates women on the importance of early detection and provides grants for those without insurance who need to get screened.”
In clinics across the country like the Arlington Free Clinic (AFC) in Virginia, Komen for the Cure helps women get the necessary screenings, tests and treatments for breast cancer. Damba Oyuntsetsey, a Mongolian immigrant currently living in the Washington, D.C. area, learned that she had breast cancer in 2008. After getting treatment and support through AFC and Komen, she is now healthy after having a double mastectomy. She is now an advocate for breast cancer awareness and supports the “Tell Three Women” program. The effort encourages women to tell three women they know about the importance of getting a mammogram.
Through various fundraising activities, including Pink Ribbon Produce and the Susan G. Komen Race for the Cure® series, Komen has invested more than $1.9 billion in research and lifesaving community programs.
Produce partners supporting this year’s Pink Ribbon campaign include:
· Alpine Fresh
· Apio
· Beachside Produce
· Chilean Avocado Importer’s Association
· Calavo
· Chiquita
· Country Fresh
· Custom Pak
· Del Monte Fresh Produce
· Dole
· Earthbound Farm
· Fowler Packing
· Highline Mushrooms
· Mastronardi
· Mission Produce
· Nature's Way
· NatureSweet
· New Star
· Paramount Citrus
· POM Wonderful
· Santa Cruz Berry
· Santa Sweets
· Seald Sweet
· Southern Specialties
· Sunlight
· Westmoreland
For more information about Pink Ribbon Produce, visit www.pink-ribbon-produce.com.
Harris Teeter
Harris Teeter, Inc., with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK), a Fortune 500 company. Harris Teeter is the 24th largest supermarket in the U.S. with 2010 sales of $4.1 billion. The grocery chain employs over 23,000 associates and has over 200 stores in stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida, and the District of Columbia. www.harristeeter.com.
Meijer
Meijer is a Grand Rapids, Mich., based retailer that operates 197 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.
Price Chopper
Based in Schenectady, N.Y., the Golub Corporation owns and operates 128 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American-owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service and cooperative employee relations. Golub’s approximately 24,000 associates collectively own 52 percent of the company’s privately held stock. For additional information, visit www.pricechopper.com.
Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, the promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
AugustineIdeas
AugustineIdeas is a nontraditional global agency with 15 years of experience providing branding, digital strategy, creative services, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California and has more than 50 employees. For more information, visit www.augustineideas.com or follow us on Twitter at @AugustineIdeas.
Source: AugustineIdeas
