LOS ALAMITOS, CA – At this year’s CPMA Convention, two Retail Produce Manager Sessions will focus on product knowledge from key industry suppliers. Karen Caplan, President and CEO of Frieda’s Specialty Produce, will highlight tropical fruits, joined by Les Mallard of Chiquita Brands North America on bananas, Sammy Duda of Duda Farm Fresh Foods Inc. on celery, and Joe Sbrocchi of Sunset on Greenhouse/Hothouse Produce. Larry McIntosh from Peak of the Market will be the session moderator.
The free sessions take place both April 13 and 14 to accommodate retail produce managers and independent store owners from across Canada. Attendees will gain insights into the produce industry supply chain, improve their produce knowledge, and learn how to offer more value to their customers.
“We appreciate all four presenters making themselves available to help educate our retail produce managers,” said Ron Lemaire, President of CPMA. “These sessions are a great opportunity to learn how the produce they sell is grown and merchandised, including the growing category of specialty produce.”
After the sessions, participants are invited to a complimentary lunch, followed by a walk of the trade show floor to meet with exhibitors and explore produce displays. The sessions are sponsored by Tanimura & Antle, Canadawide Fruit Wholesalers Inc., Ontario Greenhouse Vegetable Growers, Mastronardi Produce Ltd./Sunset, and Catania Worldwide.
For more information on the 2016 CPMA Convention & Trade Show, please visit http://convention.cpma.ca/program/retail-produce-manager
About Frieda’s Inc.
Frieda’s Specialty Produce celebrates a 54-year legacy of inspiring new food experiences for friends, family, and food lovers everywhere. Credited with introducing more than 200 specialty fruits and vegetables to U.S. supermarkets, Frieda’s has helped launch unique items like Stokes Purple® sweet potatoes, habanero peppers, Sunchokes®, and organic finger limes. Founded in 1962 by produce industry icon Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is now owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.
Source: Frieda’s Inc.
