Hockessin, Del. – The third, and final, day of PBH’s annual conference, The Consumer Connection, kicked off with the keynote speaker presentation, Millennial Brand Love, by Jeff Fromm. The informative, entertaining and high-energy presentation outlined new marketing models for creating millennial engagement & increasing future profits.
Sponsors and attendees finished up the last of their scheduled Business Exchange 1:1 Appointments, and the final two educational sessions. The first, How Does Your Garden Grow? Making Fruit & Veggies Mainstream, featured representatives from AJ Trucco, M&R Farms, Malena Produce and Melissa’s Produce. The session featured the latest research on fresh and dried figs, watercress, eggplant and baby bok choy, along with selection tips, ideas on how to use these commodities and finished with a sample tasting. Creativity and Fruits & Veggies—More Matters: Elevating the Conversation, was sponsored by Nestle USA and featured a panel of supermarket dietitians from Niemann Foods/Country Market, The Kroger Company/Little Clinic and Village Supermarkets ShopRite. The panelists shared how they creatively utilize and leverage the Fruits & Veggies—More Matters brand and logo in their stores and communities.
The annual PBH awards luncheon honored the 2015 Champions, Role Models, Supermarket RDs of the Year, Excellence Winners, Ambassadors and the winners of the Formula 5 Marketing Competition. The conference concluded with an Under the Lights closing reception overlooking the mountains of Scottsdale.
“The PBH annual conference continues to grow each year, not only in terms of total attendees, but also through the topics of our educational sessions, the quality of our speakers, and through our retail attendees,” says Elizabeth Pivonka, President and CEO of PBH.
PBH is pleased to recognize the following companies as sponsors of the 2016 annual conference, The Consumer Connection:
Platinum – Campbell Soup Company, Stemilt Growers, Sunkist Growers, Sun-Maid Growers of California and Wonderful Citrus
Gold – Del Monte Fresh Produce and Monsanto Vegetable Seeds
Silver – California Cling Peach Board, Earthbound Farms, Giorgio Fresh Mushrooms, Green Giant Fresh/Robinson Fresh, Marie’s, and Nickelodeon™
Bronze – Chelan Fresh, Dole Packaged Foods, Eat Smart from Apio, S&W® Perfruta™ by Nice Fruit®, and StarKist
Benefactor – Black Gold Farms, CoBank, Duda Farm Fresh Foods, Leafy Greens Marketing Agreement, Melissa’s Produce, Naturipe Farms, Produce Marketing Association, Rainier Fruit Company, Ruiz Sales and Seneca Foods Corporation
Conference Enhancements – Del Monte Fresh Produce, Monterey Mushrooms, Nestle USA, Okanagan Specialty Fruits, Pear Bureau Northwest, Red Sun Farms, Sysco Corporation, and Zespri® Kiwifruit
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH also chairs the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation
