Philadelphia, PA – Procacci Brothers Sales Corp. announced the launch of their new online store at http://store.procaccibrothers.com. On the new e-commerce site, consumers have access to a wide range of fruit and gift baskets, Italian Chestnuts, and more products to come in 2013.
Procacci Brothers has been packing fruit baskets for retail chains for over 60 years. This marks the first time the company has entered into e-commerce market.
Kevin Delaney, Director of Marketing for Procacci Brothers stated, “Our team is excited to break into this market. We already had the basic infrastructure in place to make it work. Our strategy now is to keep the site simple and build upon it as we move forward.”
The company plans to promote the site through social media and other traditional advertising vehicles.
Rita Neczypor, Marketing and Packaging Design Coordinator, has been an integral part of Procacci’s fruit basket program for over 25 years. “This is a natural fit for us. We have partnered with first-class growers and vendors over the years. All of the elements we need to build a successful online program are right at our fingertips.”
Procacci Brothers continues to expand into new markets and categories. Recently, the company established a floral and plant division to integrate with their direct store delivery division.
As one of the largest wholesale produce distributors in North America, Procacci Brothers works to grow and strengthen the business of our customers. Procacci Brothers operates 24 hours a day, seven days a week in their state-of-the-art facilities in South Philadelphia. Their seven warehouses are located at one of the East Coast’s busiest ports on the Delaware River. Receiving the freshest produce locally, domestically, and from around the world, Procacci Brothers remains committed to building strong and unique programs for retail supermarkets, club stores, and the food service industry.
Source: Procacci Brothers Sales Corporation
