MONTEREY, CA – North America’s leading fresh food distributor to the foodservice industry is opening the doors to it’s newest venture Colorful Plates, a website found at www.colorfulplates.co developed to assist chefs in bringing produce to the center of the plate.
Featuring resources to better understand fresh produce, regional availability, peak freshness, flavor profiles and more, the site was constructed with the busy foodservice operator in mind.
“The goal has always been to develop simple, bites of information, alongside produce inspiration – so partnering with our supplier community, and award-winning chefs was vital,” said PRO*ACT Marketing Manager Mackenzie Lovelace. “The assistance that we have received from top-tier growers has been amazing – their willingness to share their resources, expertise, and advice really made this possible.”
Described as ‘for chefs, by chefs’, Colorful Plates leaned on the expertise of a community of chefs from PRO*ACT’s customers, suppliers, and culinary professionals working in their distribution centers. Colorful Plates features articles, tips and tricks, recipe ideas, chef profiles, video clips, a podcast of interviews with celebrity chefs, and inspiration aimed at many foodservice sectors.
“Our network serves foodservice operators from family to fine dining, from healthcare to hospitality, and from K-12 to Colleges – Colorful Plates has resources geared towards chefs in each of those sectors” added Lovelace, who has been managing a team of contributors and designers during the 14 months the site has been in development.
“Culinary expertise in fresh produce has been historically underrepresented, we hope this kind of resource is meeting a need during a time that people are looking for more plant-forward menu choices.”
About PRO*ACT:
PRO*ACT is North America’s leading distributor of fresh food to foodservice, retail, and emerging channels, sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits. PRO*ACT serves as an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.
www.colorfulplates.co | www.proactusa.com | www.proactnews.com
Source: PRO*ACT
