INDIANAPOLIS, Indiana — The Produce Mom® and Pink Lady America are teaming up to promote Pink Lady® Brand Apples. Promotions of Pink Lady® Brand apples will include video, e-newsletter mentions, and cross-promotional social media posts.
Together, The Produce Mom and Pink Lady America will create content that educates consumers about how to select, store, and serve Pink Lady® Brand Apples; their nutritional value; and where to purchase. Content will also provide information about the growing and harvesting processes that gives Pink Lady® Brand Apples their blush color, sweet flavor, and crisp texture.
“Earlier this year, The Produce Mom created and shared a Valentine’s Day themed video using Pink Lady apples which received thousands of Facebook views. We have been impressed with the quality of content The Produce Mom creates and the authenticity of the audience they reach,” states Kathryn Grandy, Marketing Director at Pink Lady America.
“Many people already know of and love Pink Lady® Brand apples. Our goal is to expand upon that brand recognition and show just how versatile this apple variety is. The content we will create with Pink Lady America will demonstrate the many ways Pink Lady® Brand apples can be prepared and served,” explains Kristin Ahaus, Director of Content and Communications for The Produce Mom.
The Produce Mom’s Pink Lady® Valentine’s Day video can be viewed on Facebook here.
The Produce Mom's Pink Lady® Valentine's Day video. The new brand partners look to produce additional videos together in the 2017-2018 season.
About The Produce Mom®
The Produce Mom is an advocacy brand for the fresh produce industry with a mission to inspire everyone to eat more fruits and vegetables. The Produce Mom educates consumers about fresh produce, introduces them to produce brands, engages the produce industry with consumers in inspiring conversations, and promotes public policy to protect and increase the availability of fresh produce at American schools. The Produce Mom ranks in the top 1% of all Pinterest pages for both followers and engagement. To learn more, visit theproducemom.com
About Pink Lady® Apples
Available from early December through September, Pink Lady® Brand apples have a distinctive sweet/tart flavor. They are excellent eaten out of hand, a great cooking apple, and is considered to be one of the best apples for slices. When buying this apple, only purchase those with the Pink Lady® Trademark on the Price Look Up (PLU) sticker which means it was packed to specific quality standards.
The Pink Lady® Brand, and the Flowing Heart Logo, are both trademarks registered with the federal trademark offices of the United States and Mexico, and are owned by Brandt's Fruit Trees, Inc. Pink Lady America is Brandt's Fruit Trees exclusive master licensee for the Pink Lady® Brand and the Flowing Heart Logo in the United States and Mexico.
Source: The Produce Mom®
