INDIANAPOLIS, Indiana — Peri & Sons Farms® will continue their partnership with The Produce Mom® for the third year in a row. Peri & Sons passionately grows white, red, yellow, sweet and organic onions year round.
The partnership between Peri & Sons and The Produce Mom will focus on educating consumers about selecting, storing, and serving Peri & Sons’ onions—particularly Sweetie Sweet® onions. Sweetie Sweet onions are sweeter than typical Peruvian onions, are hand-harvested to reduce nicks and bruises, and use third-party, science-based testing to ensure true sweetness. They are available mid-July through December.
The partnership will also focus on increasing consumer awareness of Peri & Sons’ ‘Eat Brighter!’ products. Peri & Sons has embraced this national movement which uses Sesame Street® branded packaging to encourage children to eat more fresh produce. The Produce Mom’s audience is primarily made up of women, many of whom are mothers interested in finding new ways to encourage their children to eat healthier.
“This is our third year working with The Produce Mom to promote healthy eating habits, and as part of that, to promote our fresh onions. Lori’s vision is right in line with our belief that healthier eating will lead to a healthier world,” states Jessica Peri, Retail Sales Manager, Peri & Sons Farms.
To learn more about Peri & Sons Farms, visit http://www.periandsons.com.
About The Produce Mom®
The Produce Mom® blog & consumer brand was launched in January 2012 by Lori Taylor during her days as marketing manager at Indianapolis Fruit Company. Lori has nearly 10 years of experience in the fresh produce industry and boasts a diverse background: serving as a sales representative, buyer, and marketing manager. The Produce Mom is a passionate advocate for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer. The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates. Lori Taylor is also an IndyStyle morning show personality in her hometown of Indianapolis. The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school.
Source: The Produce Mom®
