Harrisburg, PA – The Pennsylvania Apple Marketing Program is once again encouraging consumers to visit local farm markets through a marketing campaign that includes outdoor, online and radio components. The advertising message encourages consumers to “Find Fresh” and reminds them that they can find a local farm market by logging onto the website, pennsylvaniaapples.org.
Both the website’s and the mobile site’s farm market search component allows consumers to search by geography, variety, and whether or not a market offers “pick your own” or has a cider press onsite. Consumers can also click on a selected market’s profile page to access market hours, directions and a link to the market’s website.
In addition to the advertising element, a public relations consumer media campaign will take place starting in September through November that highlights everything Pennsylvania farm markets have to offer.
New this year is a series of 10 POS cards that were provided to each member market. Each card addresses a specific apple-related topic and has a QR code that links to a short online video.
To see elements of the farm market campaign, visit www.pennsylvaniaapples.org/NewsMediaCenter/FarmMarketsCampaign.aspx. To view the online videos go to www.pennsylvaniaapples.org/AppleMinutes.
The Pennsylvania Apple Marketing Program is a commodity marketing program established by the Commodity Marketing Act of 1968. The program is funded by apple growers and governed by a Board of Directors. The Board is composed of growers from various regions of the state and a representative from the Pennsylvania Department of Agriculture. The website is www.pennsylvaniaapples.org.
The farm markets listed on the website represent apple producers who are members of the Pennsylvania Apple Marketing Program. For additional farm market locations in Pennsylvania, visit the Pennsylvania Department of Agriculture’s Market Search.
Source: The Pennsylvania Apple Marketing Program
