Fruits & Veggies—More Matters Facebook and Twitter Accounts Are Booming
Consumers, Public Health Communities, and the Fruit and Vegetable Industry continue to respond very favorably to the Fruits & Veggies-More Matters® national health campaign on Facebook and Twitter. These supporters and others helped Produce for Better Health Foundation (PBH) achieve two social media marketing milestones earlier this week – 100,000+ likes for the Fruits & Veggies—More Matters Facebook page and 25,000+ followers on Twitter!
"I am thrilled to share these significant social media milestones with our community of supporters, and pleased to know we are reaching so many consumers, fruit and vegetable industry members, health care workers, bloggers, and others through our social media efforts," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "It has been exciting to watch these numbers steadily grow month after month.”
Information on fruits and vegetables that consumers find helpful, such as the About the Buzz (keeping up with the latest fruit and vegetable news and research), recipes, selection, and storage tips, pictures of healthy meals that follow the MyPlate nutrition guideline, and articles written by supermarket dietitians all appear on the Fruits & Veggies-More Matters web page, Facebook page, and as links in tweets on Twitter.
PBH has shared social media ‘lessons learned and tips’ with donors over the last several months through Twitter chats, one-on-one outreach, and by offering sample posts and tweets. On February 27, 2013, PBH will host a ‘social media 101’ Twitter chat from 4:00pm – 5:00 pm, hashtag #socialmedia101. All are welcome to participate and share tips and lessons learned. In addition to this chat, PBH also hosts monthly Twitter chats on the first Wednesday of each month. The sample monthly posts and tweets can be easily customized and found on the PBH Foundation website. PBH also started a Pinterest account in June 2012 and currently has just under 2,500 followers.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has worked to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies-More Matters public health initiative. Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies-More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation
