Harrisburg, PA – The Pennsylvania Apple Marketing Program’s (PAMP) “Find Fresh” farm market campaign recently won three Communicator Awards in the competition’s 17th year. The highest honor presented, a Gold Award of Excellence, was received for the “Find Fresh” integrated marketing campaign for consumer outreach and a Silver Award of Distinction was received for the “Find Fresh” radio commercial. PAMP’s new trade show exhibit was also recognized with a Silver Award of Distinction.
The award-winning campaign, which was created by PPO&S, a Harrisburg, PA integrated marketing communications firm, can be viewed online at www.pennsylvaniaapples.org in the News/Media Center
Founded over a decade ago, the international Communicator Awards competition honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 2011 Communicator Awards received over 6,000 entries from a variety of communication and creative agencies.
The Communicator Awards are judged by the International Academy of the Visual Arts (IAVA), which is a member-based organization of leading professionals committed to embracing progress in various disciplines and advancing both traditional and interactive media.
The Pennsylvania Apple Marketing Program is a commodity marketing program established by the Commodity Marketing Act of 1968. The program is funded by apple growers and governed by a Board of Directors. The Board is composed of growers from various regions of the state and a representative from the Pennsylvania Department of Agriculture. To learn more about Pennsylvania apples, visit www.pennsylvaniaapples.org.
Source: Pennsylvania Department of Agriculture
