YAKIMA, Wash. – Opal®, the highly-acclaimed apple creating a frenzy in the category, took Hollywood by storm this week appearing at the Daytime Emmys and on CBS’ “The Talk” for their post-Emmys show.
Opal apples received the red carpet treatment during the April 29 Daytime Emmy Awards and were included in the gift bags for the event. Branded gift boxes and vouchers good for a season-long supply of Opal apples were distributed to celebrities and VIP guests in attendance. The following day, Opals made their appearance on CBS’ “The Talk” during their post Daytime Emmy coverage where lucky guests were also treated with gift boxes and vouchers.
The hosts loved the bright yellow, sweet and crispy Opal apples and shared a few ideas on ways to enjoy them. The apples took center stage, displayed as a ready-to-eat afternoon treat or the perfect salad topper. Opals received high praise for being the perfect healthy snack that is both Non-GMO and naturally non-browning.
“What a great compliment for Opal apples to be chosen to be part of the Daytime Emmys experience allowing us to share Opals with celebrities, audience members and three million viewers of CBS’ ‘The Talk,’” said Chuck Zeutenhorst, general manager of FirstFruits Marketing. “Opal apples’ reputation as one of the best-tasting apples on the market and a fan favorite thanks in part to its naturally non-browning feature keeps fans coming back for more. And now, thanks to all of this great media exposure on one of the top national talk shows, we couldn’t be prouder.”
Click HERE to see Opal apples on “The Talk” (Beginning at 31:45).
Opals are supported through an innovative marketing strategy including in-store support, a full calendar of consumer events and public relations, engaging social media and digital content, partnerships with consumer influencers and a highly-targeted digital advertising campaign.
FirstFruits represents Broetje Orchards, a leader in Washington organic apple production and an innovator in new varieties to the market, as well as Congdon Orchards. As the exclusive marketer of the Opal®, FirstFruits offers the variety in both organic and conventional options and expects supplies to last through June 2018.
For more information, contact East Coast Regional Marketer Dennis Jackson or West Coast Regional Marketer Tim Corkill. Learn more about Opal apples at www.opalapples.com.
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About FirstFruits Marketing of Washington
FirstFruits Marketing is a collaborative apple marketing company owned by Ralph and Cheryl Broetje. Their growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.
About Opal® Apple
Opal apple is known as the apple with a purpose. Grown only in Washington by Broetje and Congdon Orchards, this Golden Delicious-Topaz cross apple variety was introduced by FirstFruits Marketing in 2010 to wide consumer and media acclaim. Its distinctive color, flavor and texture are not the only qualities that make this product unique: Opal was created to make a difference in communities across the nation. Every year, FirstFruits Marketing donates a percentage of sales of every case of apples to worthy organizations that address issues like hunger, food safety, sustainability and the environment. UEB 32642 variety apples are grown exclusively by Broetje and Congdon Orchards and distributed under the OPAL® brand name by FirstFruits Marketing in North America.
Source: FirstFruits Marketing of Washington
