Watsonville, CA – California Giant Berry Farms just completed their first two consumer promotions of the year utilizing all their online social media tools resulting in continued success in building their database of loyalists. The company cites their recipe for success is a focus on providing their consumer followers with solutions in the kitchen, complimentary product partnerships, and easy to download offers filled with information they value.
In the last 12 months California Giant has featured promotions and offers that have resulted in a 380% increase in consumer participation from the previous year due to improved software that allows the company to communicate with consumers individually on what is relevant to them. Each of the over 70,000 contacts in California Giant’s website database is a frequent shopper of the brand and a frequent visitor to the blog, website and social channels. This audience combined with the more than 250,000 following the additional various social channels hosted by California Giant presents the opportunity for increased daily touch points, conversation, and ultimately relationships and loyalty.
Earlier this month, the company featured a Valentine promotion offering chocolate dipped berries as prizes to those Valentine’s entering a contest. As a result, California Giant had over 67,000 entries that converted new followers and additional connections in their database, all for a home delivery of a box of dipped California Giant berries.
Listening to the California Giant shopper/follower, the company partnered in a second promotion centered on vegan recipes. This promotion also saw tremendous success due to a partnership with a popular blogger and other produce company partners featuring several recipes with California Giant berries and other branded products in an e-book. The blogger along with combined reach of followers helped to extend the reach for all partners building new connections.
“The year has just begun and we are excited about the lineup we have planned for our shoppers looking for California Giant berries. Even more exciting is the partnerships we are participating in to really provide value to the consumer and ultimately increase sales of our brand of berries at retail” says Cindy Jewell, VP of Marketing.
The company has a new promotion launching with several partners just in time for the first day of Spring which is just a week before Easter this year.
Source: California Giant Berry Farms
