CASTROVILLE, Calif. – With the most recent freeze in California, Ocean Mist Farms is pleased to welcome its Frost Kissed® artichokes, available for the next several weeks, and currently being shipped to retailers.
Once the temperature drops below 32 degrees, the artichokes’ skin darkens due to the freezing conditions, which seals in more flavor and produces a nuttier taste only found in the Frost Kissed® artichokes. While the Frost Kissed® artichokes have a slightly darker exterior, the brown outer layer falls off once cooked resulting in the soft, green artichoke shoppers are familiar with.
“Since we do not always see a freeze, the Frost Kissed artichokes are a real seasonal treat,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We’re trying to educate consumers on the best practices for handling and prepping as any menu could benefit from these nuttier tasting artichokes.”
In an effort to elevate the Frost Kissed® artichokes as a satisfying menu item, Ocean Mist Farms will be providing recipe inspiration through its social media channels as well as sharing information on the website to educate consumers. Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed® artichokes for the next few weeks.
“The frosting of the Frost Kissed® artichokes is strictly cosmetic. While these artichokes are not as vibrant as the fresh, green artichokes we sell, they offer a limited-time flavor that many shoppers look forward to experiencing when it freezes,” McClean added.
As an extension of the brand’s commitment to third-party influence, Ocean Mist Farms continues to leverage its partnership withthefeedfeed to further educate shoppers on Frost Kissed® artichokes through a video explaining the flavor benefits and proper cooking techniques. The video will be shared through Ocean Mist’s social pages to inspire consumers to actively seek out Frost Kissed® artichokes in their grocery stores now through March 2018.
For more Frost Kissed® inspiration, visit https://www.oceanmist.com/products/frost-kissed-artichokes.
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About Ocean Mist Farms
Ocean Mist Farms, a fourth generation family-owned business and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation and sustainability. The company’s full line of 30 fresh vegetables includes the award-winning Season & Steam and Ocean Mist Organic product lines. For more information, visit www.oceanmist.com.
Source: Ocean Mist Farms
