Clayton, NJ — NOT JUST ANY PEACH…A JERSEY FRESH PEACH! is the theme of the New Jersey Peach Promotion Council's grocery store display contest, celebrating August as Jersey Fresh Peach Month…. with a $500 cash prize for the best display, an I-pod as second prize and a digital camera as third prize.
Open to all New Jersey/New York/Philadelphia metro area grocery stores and supermarkets, to enter a store need simply create an attention-getting display that promotes Jersey-grown peaches and prominently mention Jersey-fresh peaches in store ads or circulars. Stores might partner with other departments or companies that complement Jersey-grown peaches.
"The Peach Promotion Council is sponsoring the contest as a means for stores to promote and enhance sales," says Santo John Maccherone, president of the council. "We hope produce department workers will be enthusiastic and have some fun creating lively displays that call attention to our own state peaches."
Displays must be in place for at least two weeks (hopefully, throughout the month of August) between July 25 and August 31, 2011, and must be based on Jersey-grown peaches. Stores are welcome to use any NJ Peach Promotion Council point-of-purchase materials or print collateral, such as a banner (on loan), brochures, recipe booklets, price cards and peach photos. Most material can be downloaded from the website www.jerseypeaches.com
Entry judging will be done by representatives of NJ PPC and NJ Dept of Agriculture, based on the following criteria: •volume and variety of fresh peaches (yellow, white, flat, nectarines) and •eye-catching displays.
Entries must be received no later than Oct 1st, 2011. All winners will be notified by Dec 15, 2011.
"Not just any peach….a Jersey-Fresh peach"…juicy…nutritious…delicious…the best!…
And consumers know it.
For further information and display contest rules, contact the New Jersey Peach Promotion Council information office, 856-307-6450 X1; pegi@mountsnow.org
Contest rules are also available on the website www.jerseypeaches.com Find jersey peaches on facebook.
Source: New Jersey Peach Promotion Council
