CALGARY — A curlicued cucumber, a tomato with a bulbous nose and a red pepper with a splotch of green won’t win any blue ribbons for their looks.
These are the misfits in the vegetable world; a collection of produce that would normally never make it to grocery store shelves. But a new campaign is striving to take these ugly, previously unloved vegetables and put them in the spotlight and in front of consumers.
Looks aren’t everything is the thrust of the campaign from RedHat Cooperative. After all, a cucumber shaped like a steering wheel or a sun-scalded pepper taste just as good as their more attractive counterparts.
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