INDIANAPOLIS, Indiana — The Produce Mom® is pleased to announce the addition of Naturipe® to her family of trusted partners. Naturipe Farms is a grower/shipper of fresh and value added blueberries, strawberries, blackberries, and raspberries. The partnership will focus on educating consumers about selecting, storing, and serving Naturipe berries and promoting Naturipe’s Eat Brighter! products.
Naturipe added Sesame Street characters to their packaging as a part of the Eat Brighter! campaign, an industry-wide initiative that promotes fresh produce to children. The Produce Mom’s author, Lori Taylor, recently showcased Naturipe’s Eat Brighter! packaging on a lifestyle television show and taught viewers how to create Sesame Street fruit trays using Naturipe berries.
“All of us at Naturipe were impressed with The Produce Mom’s social media leadership at Fresh Summit 2014. We participated in the #FreshSummit Twitter Party, and appreciated how Lori’s following cared so much about what our industry was doing at a trade event. Naturipe is excited to work with The Produce Mom to promote our berries and brand culture,” said Kyla Oberman, Director of Marketing for Naturipe.
To learn more about Naturipe berries, visit http://www.naturipefarms.com/.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
www.facebook.com/theproducemom
Source: The Produce Mom®
