Salinas, Calif. – Naturipe Brands has announced the appointment of Chris Coffman as President effective November 13, 2017.
In this newly created role, Coffman will report to the Naturipe Brands Board of Directors and be responsible for pursuing strategic partnerships, joint ventures, mergers and acquisitions, investment opportunities, licensing and brand extension opportunities.
"I am humbled at the opportunity to join an organization with a remarkable business model, extended history of success and most importantly, a culture of values that is exemplary,” said Coffman. “The prospect to steward the Naturipe brand and the extension of new business units and revenue streams is an excellent challenge.”
“We are excited to have Chris lead Naturipe Brands, which is focused on delivering value to our grower-owners and customers,” said Dwight Ferguson, CEO and President of Naturipe Farms. “His breadth and depth of business development experience is key to execution of Naturipes strategic growth initiatives.”
Most recently, Coffman was Sr. VP of Marketing and Strategy of J&J Family Farms. Previously he held various jobs in companies including Pro*Act, Apio and Del Monte. Chris attended UC Davis and currently lives in Wellington, FL. He and his family will relocate to Naturipe’s Estero FL office in 2018.
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About Naturipe Farms
Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value-added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.
Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.
Source: Naturipe Farms
