LOS ANGELES – Giumarra is pleased to announce it is joining with Tajin Seasonings for an exciting promotion featuring Nature’s Partner brand watermelons. The promotion will begin in early May with watermelons grown in Sonora, Mexico.
“We were looking for an innovative way to offer something new and different with our watermelons. We wanted a promotion that was cross-cultural and had a value-added element. Tajin Seasonings are the most popular seasonings for produce items in Mexico and in North America, and it was the perfect fit,” says Gil Munguia, division manager for Giumarra Nogales.
To support the promotion and boost consumer interest and sales of Nature’s Partner watermelon with Tajin, the two companies are offering colorful co-branded bins and a specially-designed label with a free Tajin seasoning packet.
The high-graphic bin artwork features a watermelon slice being seasoned with Tajin, as well as logos and social information for both Nature’s Partner and Tajin. The label features a .05 oz. Tajin packet on the front, and a $0.25 coupon on the back. The promotion and supporting materials are available throughout North America.
“Watermelon is one of the most popular fruits for use with Tajin Seasoning,” says Juan Carlos Limon, marketing manager, Tajin USA. “It creates such a unique, refreshing flavor. We are thrilled to be working with Giumarra and their watermelon program on this promotion, which is the first of its kind for us. We hope to continue to roll out more promotions generating excitement about healthy eating with produce and Tajin.”
The promotion is available through May and will be available again in fall 2016. Both Nature’s Partner and Tajin will feature new social media posts designed to drive interest and support the promotion throughout its duration.
“Tajin sales continue to grow and we’ve experienced over 30 percent compounded annual growth over the last five years. Our emphasis has been to increase healthy snacking with fruits and vegetables by seasoning with Tajin,” says Limon.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve. Very simply, we look to provide the best service and improve upon it every day.”
About Tajin
Tajin is known for its combination of world-class Mexican chilies, lime juice, and sea salt. Tajin is available internationally and is used on a wide variety of fruits and vegetables to provide a “zing” and excitement in the produce category. Tajin Clasico is their best-selling item worldwide. It is available in 5.0 oz. and 14 oz. bottles and in 0.14 oz. and 0.05 oz. sachets. Other popular products include their Low Sodium and Habanero versions. To learn more, please visit: www.tajin.com.
Source: Giumarra Companies
