Leamington, ON – “Be the customer.” That’s the NatureFresh™ Farms approach to retail partnerships. Then, “be the customer’s customer.”
“Our best customers are our best partners,” says Peter Quiring, NatureFresh founder. “They share the same culture and hunger to be different. They understand that they need to look beyond what a customer says they want and also deliver something they need.”
More and more consumers are realizing that the responsibility for their health is on them. “We see a trend of the consumer being more accountable to themselves for what they put into their bodies,” says Quiring. The biggest role for today’s accountable consumer is to eat well and live well, for their sake and society’s sake. “That’s it. “Everything else flows from that.”
This consumer commitment drives progressive growers and retailers to be better communicators. It encourages transparency. It also encourages new ways of merchandising, such as the TomBox™ where consumers select the exact tomatoes they want from a bar similar to the traditional olive bar. NatureFresh designed the bar for retailers who want to meaningfully elevate the customer experience.
The TomBar™ was designed and fabricated by NatureFresh sister company, South Essex Fabricating, a leading greenhouse designer and builder. The company is also working on other retail merchandising solutions for retailers who are looking for inventive ways to engage their customers while delivering choice, quality and value.
According to Quiring, “business should be fun.” To him, it’s about collaborating with retail partners to come up with new ideas, take a few risks, try new things, improve on processes and get customers excited about eating well. “To do that, we need to deliver clarity of information and consistency of product.”
“Our customers aren’t about the lowest price,” says Quiring. “And neither are their customers. At all levels, they are about the best value. And that value is best brought through all levels – the product, the package, the experience and above all else, a confidence in the source.”
With the theme of the upcoming United Fresh tradeshow focused on produce innovation, NatureFresh’s merchandizing solutions will create conversations to help increase fresh produce trial and consumption.
To learn more about NatureFresh™ Farms while at the United Fresh Convention, please visit Booth #1218.
About NatureFresh Farms™ –
NatureFresh Farms™ has grown to become the largest independent greenhouse produce grower in Canada, as well as the largest greenhouse pepper grower in North America. Family owned NatureFresh Farms™ ships Non-GMO greenhouse grown produce year-round to key retailers throughout North America.
Source: NatureFresh Farms™
