Orlando, FL — While mangos are one of the most popular fruits in the world, they remain a mystery to many Distributor Sales Representatives (DSRs). In an effort to broaden sales opportunities for DSRs, the National Mango Board (NMB) has developed a comprehensive product sheet—Fresh Mango Street Smarts—that spells out product benefits, successful marketing strategies and handling guidelines for fresh mangos.
Fresh Mango Street Smarts uses the popularity, versatility and appeal of fresh mangos to help DSRs understand operators’ purchasing needs. This tool helps build traffic in under-served dayparts and menu segments, along with expanding menus that bring culinary trends to life. Additionally, to ensure operators select the right mangos for their needs (including pre-ripened whole and fresh-cut mangos), Fresh Mango Street Smarts also discusses the management of mango quality and ripeness. Finally, this tool also includes a “Fast Facts” section that outlines consumer friendly mango facts and online resources for DSRs to use.
For more information about the National Mango Board, mango varieties and choosing and using mangos, prep techniques, more mango recipes, as well as the tools and resources to build your business with mango, visit mango.org.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100% of daily vitamin C, 35% of daily vitamin A, 12% of daily fiber, and an amazing source of tropical flavor. Learn more at mango.org
Source: National Mango Board
