San Jose, CA – The Mushroom Council’s Blend communications campaign has won the 2015 Public Relations Society of America’s Silver Anvil award for Excellence in Marketing: Consumer Products. The campaign “Mushrooms: The Culinary Trend is to Blend” beat out more than 800 entries in the popular category.
For more than 60 years, the Silver Anvil Award has served as the industry’s most distinguished honor, recognizing the very best in PR. The annual event honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil Judges evaluate entries for their strategic nature of public relations programs using four key components — research, planning, execution and evaluation, all of which The Blend strategy excelled.
President of the Mushroom Council, Bart Minor commented on the award “This award is just further validation of the unprecedented acceptance and success of THE Blend concept, marketing strategy and team assembled to execute it. This honor and recognition is really just the tip of the iceberg. We’ll continue to build on the blend’s incredible momentum and the excitement surrounding the current Better Burger Project activation with James Beard Foundation.”
The Blend, which is the culinary technique of blending fresh, chopped mushrooms with ground meat dishes to increase flavor while reducing calories, fat and sodium intake, has been recognized as a realistic solution to providing healthier meals for Americans. As Blend momentum like this continues the Mushroom Council and the mushroom industry will continue to promote and educate consumers on the many benefits of mushrooms and The Blend.
About The Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve.
Source: The Mushroom Council
