HOUSTON, TX – Texas-based MountainKing is spicing up sales of one of its most popular varieties by inserting a free sample of the top-selling Tajín Clásico Seasoning in 100,000 units of its Steakhouse Roasters.
The 1.5 lb. bags of MountainKing’s gourmet variety also include a Kwik Loks coupon of 30 cents off Tajín Clásico Seasoning, a unique blend of mild chili peppers, sea salt and dehydrated lime. A household favorite with Hispanic and non-Hispanic families, Tajín is AC Nielsen’s number two ranked item in unit sales among the 6,447 items in the dry seasonal blend category.
“Our in-bag promotions have always been home runs and we certainly have high expectations for this effort,” notes John Pope, MountainKing’s vice president sales and marketing. “Our partnership with Tajín provides shoppers with another way to enjoy the ease and convenience of the Steakhouse Roasters.”
Available thru May 31, 2017, MountainKing’s promotion with Tajín includes custom, attention-grabbing point-of-sale signs for half-pallet grilling bins, quarter-pallet display boxes and RPC’s or Euro footprint boxes.
When sliced into halves or quarters, MountainKing’s Steakhouse Roasters cook up in about 25 minutes to create crispy, oven-baked wedge fries without the trans fat, sodium and calories associated with frozen fries, Pope adds.
Each 1.5 lb. bag of MountainKing Steakhouse Roasters, harvested and packed fresh daily, offer 8-10 servings. The sample packet of Tajín Clásico Seasoning covers about a half bag of the Steakhouse Roasters.
For more information on MountainKing’s in-bag promotion with Tajín Clásico Seasoning, call 800-395-2004.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.
For more information, go to www.MountainKing.com. Also, follow MountainKing Potatoes at www.Facebook.com/MountainKing-Potatoes.
Source: MountainKing
