As the number of natural and organic retail outlets continue to expand, so does the capacity for Monterey Mushrooms to meet that demand.
The company is now offering larger organic pack sizes, such as a 16-ounce package, to meet consumer demand, said Mike O’Brien, vice president of sales and marketing.
"Our growers and harvesters embraced this market and we are pleased with the results,” O’Brien said.
The company will be exhibiting its entire organic line at the Organic Produce Show in booth 813. This year the company has a new booth design that will showcase its new packaging; all new organic labels will be on display for the first time and the booth backdrop will have a life size image of an ideal mushroom set as well as an illustration of how mushrooms are grown.
“We know shoppers want organic mushrooms because organics are the fastest growing segment in the mushroom category,” O’Brien said.
According to the Organic Trade Association, sales of organic food increases by the double digits annually, and more than 80 percent of parents reported buying organic food for their families. Nielsen research found dedicated organic buyers will cross channel shop and purchase private label organics to sustain their lifestyle commitment.
For more information about the company visit www.montereymushrooms.com.
Source: Monterey Mushrooms
