Just in time for grilling season, Monterey Mushrooms, the largest fresh mushroom grower in North America, is launching a sweepstakes with a focus on summer cooking.
Beginning July 2 and running through Sept. 3, Monterey Mushroom’s Summertime BBQ Sweepstakes gives shoppers the chance to win a grand prize that includes a portable gas grill and picnic time cooler tote kit with picnic accessories; 10 second prize barbecue tool kits and 10 third prize Monterey Mushroom-branded blanket totes. There is no purchase necessary to enter or win. The sweepstakes is open to the 50 United States and the District of Columbia, ages 18 and older and is void where prohibited. For full official rules, visit www.montereymushrooms.com/bbq-sweepstakes.
The goal is to raise shopper awareness about the versatility of mushrooms as an ingredient for grilling recipes; the company created a Mushroom Grilling Guide as part of the promotion.
“Mushrooms are a healthy addition to summer recipes and a sweepstakes is a great way to educate shoppers that mushrooms can be grilled alongside their other favorite veggies to barbecue,” said Lindsey Roberts, company marketing manager.
According to research company Category Partners, mushrooms are the fifth most popular vegetable used for grilling recipes.
“Mushrooms have a great story to tell: They are low in calories, fat-free, cholesterol-free, gluten-free, and very low in sodium yet they provide important nutrients including selenium, potassium, riboflavin, niacin, vitamin D, dietary fiber and more,” Roberts said. “We look forward to tracking the impact of this promotion on our sales overall.”
This is the company’s first time offering a consumer sweepstakes; the company will promote the contest online and through social media channels.
For more information about the company and its products, visitmontereymushrooms.com.
Source: Monterey Mushrooms
