INDIANAPOLIS — Monterey Mushrooms, Inc. is the first mushroom grower to join The Produce Mom’s trusted family of partners. The partnership will promote Monterey Mushrooms’ entire product lineup with a focus on “The Blend,” a technique used to incorporate fresh mushrooms into meat dishes.
The Produce Mom® will educate consumers on the “locally grown nationwide” nature of Monterey Mushrooms and will cross-promote Monterey’s innovative, consumer-facing campaigns and publications, such as their three eBooks.
“Mushrooms are truly a superfood! A three ounce portion can easily provide 100% of the daily recommended value of vitamin D,” explains Lindsey Roberts, Marketing Specialist for Monterey Mushrooms. “Monterey is dedicated to helping people achieve a healthy diet. We know our partnership with The Produce Mom will assist us in educating consumers on the powerful health benefits of mushrooms.”
“The Produce Mom audience is always looking for cost-effective ways to incorporate more produce into their family meals,” states Lori Taylor, President of The Produce Mom. “‘The Blend’ technique adds veggies to the plate while enhancing the flavor and texture of the dish. I received great feedback on my recent IndyStyle segment that demonstrated the 'The Blend' and featured Monterey Mushrooms."
About Monterey Mushrooms
Monterey Mushrooms® has 10 farms strategically located across North America. We provide all major US cities with fresh, locally-grown mushrooms year round.
About The Produce Mom
The Produce Mom is an advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, rallying the produce industry to converse with the consumer, and promoting policy to protect and increase the availability of fresh produce at American schools.
Source: The Produce Mom
