Palo Alto, California – DigitScans, a Palo Alto based technology company, is launching a “leading edge” process known as GreenScans, a mobile app that would allow produce companies to integrate their marketing initiatives utilizing their existing product barcodes. The process is applicable to either bulk or packaged items. It would give the company the ability to be “front and center” with their customer through “real-time” interaction.
DigitScans is the brainchild of technology entrepreneur George Pierce who has ten years in supply chain logistics and technology start-up experience. Co-founding owners are twenty year marketing produce veteran Juanita Gaglio and Jim Stein with twenty years of software development experience. The produce app has been in development for three years and is the first produce app made available to consumers at no cost.
Some of the platforms that would appear on consumers smartphone screen would be; the company’s website, consumer newsletter, recipes, nutrient content and/or be directed to the company’s Facebook page or other social media site. Interaction between the consumer and the company will be in “real time” as the consumer is prompted to indicate their satisfaction of the product or “Share” information with their friends. Consumer contests are always a challenge; however, the produce app will facilitate contests by downloading e-coupons directly to the smartphone or tablet device.
This produce app arrives at a time when technology and produce converge.
“I knew that retailers and produce companies were missing opportunities. I wanted an app with a broad scope of initiatives thus, GreenScans was developed,” states company founder, George Pierce.
Consumers are driving marketing initiatives by becoming more savvy armed with product information. One consulting company that has researched consumer’s purchasing trends, Capgemini, released a “2020 Future Value Chain Report” stating, “Consumer’s lives are changing due to the technologies they are using at home, at work, and in stores and on the go – and so is their shopping and consumption behavior.” With the proliferation of smartphones, a report published by Capgemini and GS1 – Beyond
The Label, states that 30% – 40 % of smartphone owners have downloaded an app, with the ability to read barcodes, the use of which increased by 1,600% in 2010.
DigitScans is currently in exploratory discussions with a number of produce companies and retailers. The process integrates the entire supply chain beginning with information on source of product to inventory control and tighter collaboration between retailer and supplier. For further information, please refer to the company website: http://www.digitscans.com/ or contact Juanita Gaglio, Juanita@digitscans.com.
DigitScans is a technology based company bringing positive change and solutions to retail companies and consumers. Translating technology into everyday results.
Source: DigitScans
