Oxnard, Calif. –– Mission Produce, Inc. (NASDAQ: AVO) (“Mission” or “the Company”) a world leader in sourcing, producing, and distributing fresh Hass avocados, announced its most diverse summer sourcing strategy yet ahead of the West Coast Produce Expo (WCPE) in Palm Desert, Calif., from May 30-June 1, 2024. With a plentiful California season and expanding grower relationships in Mexico, Mission is leveraging its global sourcing capabilities to supply the world’s finest avocados and mangos from California, Mexico, Peru and Colombia this summer.
“With Mission’s diversified sourcing strategy, we are in a prime position to supply our customers with the ‘cream of the crop’ across our global growing network,” said Diana McClean, Director of Marketing. “As the go-to supplier, we leverage our deep-rooted grower relationships and state-of-the-art infrastructure to provide a reliable, year-round supply of high-quality avocados and mangos. And as the go-to strategic partner, we pull our products through at retail with data-driven programs that support avocado and mango category growth. At WCPE, I look forward to connecting with our customers and industry partners to share where we’re seeing the strongest avocado and mango opportunities this summer.”
Mission Produce sources the world’s finest avocados and mangos from more than 14 origins year-round. The Company recently updated its sourcing webpages for California, Mexico and Peru to describe the many benefits of each origin for its avocado and mango programs.
“When it comes to avocado opportunities, bags continue to be a trending topic as one of the key drivers of the category,” added McClean. “In a recent study by the Hass Avocado Board, bagged avocado dollar sales increased by 68% from 2019 to 2022, now making up nearly 25% of total avocado category dollars.1 Bags are becoming an increasingly important part of a successful avocado program– and they happen to be a profitable way to leverage supply availability from our diverse sourcing regions.”
Mission Produce’s consumer-friendly bagged avocado offerings include various counts of the World’s Finest (conventional and organic), Jumbos, Minis (conventional and organic), Gems, and Emeralds in the Rough. Mission utilizes high-quality avocados from California, Mexico, Colombia, and Peru to fill bag programs.
At WCPE, Mission Produce will showcase its World’s Finest Avocados and Minis Avocados bags in both conventional and organic, as well as its Round Mangos from Mexico at booth #609. For more information or to schedule a meeting, email SalesReps@missionproduce.com.
End Notes
- Hass Avocado Board. Rethinking Retail: Bagged Avocado Sales Drivers. September 2023. hab-research-insights-rethinking-retail-avocado-bagged.pdf (hassavocadoboard.com)
