Mission Produce Expands Organic Avocado Role

Oxnard, California – Oxnard-based Mission Produce today announced that Megan Rood has been promoted to Organic Category Manager. In this role she will be responsible for managing key account relationships, working with emerging sources of organic supply, and developing new organic customers.

Rood has been with Mission Produce for 7 years, most recently as Account Manager handling key retail accounts, as well as being the lead director on organic sourcing and sales.

According to Patrick Cortes, Mission’s Director of Sales, Rood’s expanded position shows the importance of the organic category for the company. “Mission Produce is putting much more effort into expanding the organic category. We feel that the timing is right to develop additional avenues for organic avocados with new and existing customers. Megan has shown tremendous growth over the years and continues to play a key role in our organic and conventional business development. Megan is the the perfect fit for this new position at Mission Produce.”

“I’m really excited about the opportunity,” states Rood. “Mission’s organic business is growing, and we see a tremendous upside in taking a leadership position in supplying more organic avocados in the industry. Based on our supplies from California, Mexico and Peru, Mission will be able to help drive the category by managing year-round supplies and bringing more consistency to the organic avocado business.”

In addition to providing organic avocados, Mission is a major global supplier of conventional avocados from California, Mexico, Peru, Chile and New Zealand.

About Mission Produce: Mission Produce recently opened new state-of-the-art packing facilities in Oxnard, California and Chao, Peru. In addition to California and Peru, the company has operations in Mexico, Chile, Canada, The Netherlands and China, as well as nine value-added ripe centers across North America. Over the past 33 years, Mission has grown to become a leader in the worldwide avocado industry.

Source: Mission Produce, Inc.