MONTEREY, CA – PRO*ACT, the produce supply-chain management company, has added the title of Chief Executive Officer (CEO) to Max Yeater’s position as President. In addition to guiding the day-to-day activity of the company, Yeater has been responsible for the strategic planning necessary to set the direction for PRO*ACT’s continued growth and sustainable success into the future. He has been with the organization for 22 of its 25 years.
Yeater joined PRO*ACT in 1994 as a field inspector. He soon was promoted to Director and then Vice President of Procurement. Eventually being named Chief Operating Officer. In 2011, he was made President.
Yeater says of his career: “I am grateful to have joined such a forward-thinking organization, willing to take on a young person starting out and supporting his career path.” In his five years as President, he has been a critical part of PRO*ACT’s significant growth as a national distributor of fresh food.
Charles Gilbert, CEO of Hearn Kirkwood in Hanover, Md., a PRO*ACT founding member, and a current PRO*ACT Chairman says, “We are fortunate to have such a dedicated and experienced leader. Max knows and understands every aspect of the
business. After all, he’s been with us almost since the beginning. I am sure his passion and vision will guide the organization into a successful – and exciting – future.”
About PRO*ACT:
PRO*ACT is North America’s leading distributor of fresh food to the foodservice and retail industries, sourcing from premier national, regional and local farmers. PRO*ACT streamlines the produce supply chain, offering significant cost benefits and an easy, one-call solution to source the freshest produce from more than 70 third-party inspected, independently owned, local distribution centers across the United States and Canada. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management.
Source: PRO*ACT
