Kingsville, ON (April 20th ) – After increasing the planted acreage for its ONE SWEET™ tomato by more than 300% over the previous year to meet retailer demand, Mastronardi Produce/SUNSET® has yet again increased its production for Summer 2010.
“The overall response & enthusiasm surrounding ONE SWEET™ has been tremendous, it’s a must have item,” commented Paul Mastronardi, President. Mastronardi’s SUNSET® brand ONE SWEET™ tomato is a cherry tomato with exceptional flavor and sweetness that is like no other. “Kids & parents alike love this tomato, it’s so sweet you would think it was candy. I have yet to taste a tomato that is as sweet as ONE SWEET™”, concluded Mastronardi.
Packed in a dry pint format in a unique & exclusive bowl clamshell, Mastronardi has also been receiving requests from the foodservice industry to provide product in larger bulk formats for restaurants to use in salads and other unique dishes & recipes.
“Consumers have been bombarding us with emails complimenting our ONE SWEET™ Tomato,” stated Chris Veillon, Director of Marketing. Now in its second year of production, ONE SWEET™ is already pacing ahead of what the Campari® tomato achieved when Mastronardi introduced the international phenomenon in 1995. To this day, Campari® cocktail tomatoes remain the most internationally recognized tomato in the market.“To help educate consumers on the various uses for the ONE SWEET™ Tomato beyond a quick and easy snack, our Celebrity Chef Kathy Casey created a variety of new recipes to capture the true flavor of this unique variety” said Veillon. An extensive list of gourmet recipes using all SUNSET® products can be found on the company’s website at www.sunsetproduce.com by clicking on the recipe link. Chef Casey posts seasonal recommendations as to trends in cooking and what to cook with unique items. “Consumers are looking for a tomato that they can take on the go, pop in to their salads, or serve as a tasty hors d’oeurves, our ONE SWEET™ tomato is all of the above”, concluded Veillon.
Some of the nationally recognized tomatoes grown and marketed by Mastronardi under its SUNSET® brand include the Campari® cocktail Tomato, Splendido™ grape Tomato, Kumato™ BROWN tomato, gourmet MEDLEY™ tomatoes, and the new Mini Kumato™ grape tomato, and Minzano™ Snack Tomato, to highlight a few.
Mastronardi will be showcasing the ONE SWEET TOMATO™ this week at the United Fresh 2010 Tradeshow in Las Vegas, April 21-22 at the Sands Convention Centre.
Source: Mastronardi Produce/SUNSET