GLENDALE, WI – Market Source has announced their new 4 pack of limes, called Beer Lime, the ultimate combination of convenience, taste and long-lasting quality. Beer Lime is better than bulk and bagged limes because of the unique packaging design that bundles convenience with an unprecedented extended shelf life.
Every package of Beer Lime contains four perfectly sized, premium quality limes and will remain firm, plump and juicy long after their bulk and bagged counterparts have begun to show age. The secret to “lime longevity” begins with the packaging material made from plastic as water bottles. This material combined with the volume of limes and the respiration rate within the carton creates an optimum atmosphere for storing limes and ensures each Beer Lime stays as plump and delicious as the day it was purchased.
“Our initial goal was simple – to bring consistently sized, firm, green and juicy limes to the eating and drinking world,” said Sam Maglio, president. “We never set out to create a package that made limes last longer; we just thought the box made from water bottle plastic had a lot of consumer appeal. After creating the package and having some samples sitting around our office, we realized we had created the perfect atmosphere for dramatically extending the average shelf life of limes for up to four weeks.”
Market Source began production of Beer Lime in June 2011 and is distributing to select retailers across the U.S. Beer Lime is packed and shipped from a newly constructed, food safe facility in McAllen, TX. Plans for a product line extension are underway and the company hopes to unveil the new line Q1 2012.
About Market Source
Headquartered in “Brew City”, Milwaukee, Wisconsin, Market Source is a fresh produce repacker and distributor focused on finding the best growers for their customers’ needs. In addition, Market Source offers value-added programs that include private labeling, custom packing and inventory management.
Related Web site: www.beerlime.com
Source: Market Source
