Mann Packing’s Marketing Activities Heat Up Summer Slaw Sales

SALINAS, Calif. – Shoppers are heating up the grill and serving their favorite summer salads with Mann Packing’s Annual Summer Slaw Spectacular promotion.

IRCs will be applied to packages of Mann's Broccoli Cole Slaw and Rainbow Salad and made available to shoppers nationwide beginning July 1. Consumers will save $1 with the purchase of any two (2) of these items (U.S. only).

This is one of Mann’s most successful promotions historically with more than 200,000 impressions delivered over the key Fourth of July selling period last year, said Greg Kurkjian, vice president of retail sales.

To further support summer sales, Mann held an invitation-only party at the BlogHer Food ’13 conference, June 7 in Austin, Texas in conjunction with Crunch Pak sliced apples.

The party’s menu featured fresh items from both companies as well as two signature drinks made with Mann’s Broccolini and Crunch Pak’s sliced apples.  More than 100 food bloggers from all over the country attended the special event.

For more information about Mann’s Annual Summer Slaw Spectacular and other promotions, visit www.veggiesmadeeasy.com.

About Mann Packing Company

Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s leading suppliers of fresh vegetables. Mann Packing Company is certified as a women’s business enterprise through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US. We encourage the commitment to supplier diversity that is embraced by corporations and government agencies today.

Source: Mann Packing Company